The Billings Outpost

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Scheels announces new store here

Scheels announced this week that it will open a new 220,000 square foot Scheels at Shiloh Crossing in Billings in fall 2014.

Billings’ 220,000-square-foot Scheels retail shopping experience will showcase Montana’s largest selection of sports, sportswear and footwear under one roof, a news release said.

The store will be a collection of entertainment venues, as well as women’s, men’s, youth, specialty and sport and game shops. Attractions will include eight bronze sculptures; a 16,000-gallon salt water aquarium at the main entrance; a 65-foot, 16-car operating Ferris wheel; a shooting gallery; and simulators for everything from golf, to baseball, football, basketball and hockey, where customers can test their skills.

A deli and fudge shop will serve gourmet soups and sandwiches, Starbucks coffee, and 24 flavors of homemade fudge. The Walk of Presidents and other amenities will be offered.

The Scheels in Billings will feature boutiques ranging from technical running gear and the latest fashion sportswear to hunting and fishing shops. Shops will include golf, bike, ski, whitewater, and sport and game shops. The gun and hunting shops will have the largest retail selection of guns in the state of Montana, ranging from everyday shooters, to collectible guns valued at $20,000.

Scheels stores offer a complete Service Shop with services ranging from bike repairs and skate sharpening to ski/board waxing and racquet stringing. Each Scheels store has an in-house service technician team to get your gear ready for the season.

Several shops will feature Scheels Outfitters products.

Since its conception in 1902, Scheels Outfitters, a premium brand of Scheels, has outfitted the outdoors enthusiast with everything from camping equipment to hunting clothing.  Designed for field experts, by Scheels Experts, Scheels Outfitters is a premium brand that is exclusive to Scheels.


Billings Scheels will employ more than 300 associates.  Scheels is an employee-owned company and provides the best training in retail for its career associates.  Our people make the difference.  Scheels associates are among the highest paid in retail, and receive outstanding benefits.  Scheels also gives back to the local communities.  In 2010, Scheels gave back more than 10% of its profits to local charities and local nonprofit organizations.


Three acres of potatoes were the seed for the first Scheels store in 1902.  Frederick A. Scheel, a German immigrant, used the $300 he earned from that first harvest of potatoes as the down payment on the first Scheels, a small hardware and general merchandise store in Sabin, Minnesota.  Over the years, Scheels opened in surrounding communities, including Fargo, North Dakota, where the Corporate Office is now located.  Firmly planted in the hardware business, Scheels started adding a small selection of sporting goods to their stores in 1954.  Customer interest grew, and more and more sports lines were added with athletic shoes and clothing being introduced in the Scheels’ product mix in 1972.


Scheels’ first All Sports Superstore opened in Grand Forks, ND in 1989.  Today, Scheels is a 24-store operation with stores in 9 states including North Dakota, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Illinois; as well as a new store in Sandy, Utah set to open Fall 2012.  The store that opened in 2008 in the Reno/Sparks, Nevada market is the World’s Largest All Sports Store.  Providing Scheels’ customers with first-class customer service and the world’s largest selection of sports, sportswear and footwear are the priorities throughout the organization.


Currently, Steve D. Scheel, the great grandson of Scheels’ Founder Frederick A. Scheel, is the Scheels CEO and oversees the company of over 5,000 associates.  His Son, Steve M. Scheel, is the company’s president and has been working for Scheels since 1989.

Copyright 2012 Wild Raspberry Inc.

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